You start out in 1954 by saying, ‘Nigger, nigger, nigger.’ By 1968 you can’t say ‘nigger’ — that hurts you. Backfires. So you say stuff like forced busing, states’ rights and all that stuff
—
Lee Atwater, George H.W. Bush’s 1988 presidential campaign manager, on how to use a “southern strategy” as quoted in “Southern Politics in the 1990s”
GOP campaign rhetoric raising racial concerns - Yahoo! News
[apologies for quoting the n-word, but this is happening again in the 2012 Republican primaries]
1 month ago